- my iParenting
- quick clicks
- home style today articles
- home style today q&a
- traveling today articles
- traveling today q&a
- community & groups
- research baby names
- prepare a birth plan
- content channels
- ip channel rss feeds
- read birth stories
- read parenting stories
- recommended books
- e-newsletters
- safety recalls
- ip diaries
- ip store
- mom of the month
- dad of the month
- editor's letter
- letters to the editor
From Our Sponsors
- e-newsletters
- Sign up to receive our free weekly e-newsletters
- award-winning products
The iParenting Media Awards program helps parents find the best products for their families.
The Aftermath of September 11
Is the Travel Industry on the Mend?
By Gwen Morrison
All areas of the travel industry in the United States were negatively affected by the September 11 terrorist attacks. According to a recent news release by the Bureau of Transportation Statistics, international revenue-passenger miles fell 37 percent, and international enplanements were down 32 percent on U.S. carriers in October 2001 compared to October 2000. The international load factor for U.S. carriers also dropped from 75 percent in October 2000 to 57 percent in October 2001.
But good news! Many travel professionals have seen family travel slowly increasing since September 11. The tragedy has brought people together, and people have been choosing to vacation with their loved ones this past year. It has been a year of healing, and families are turning to each other.
Following the events of September 11, NTA promoted the theme "Travel ... the perfect freedom." The theme was created as part of a campaign to send a message encouraging consumers to travel to support freedom. The NTA created several marketing tools bearing the message "Go, see, do, experience!" as part of their campaign.
"This message is especially compelling for families," says Phillips. "The point of this theme is to help the public more fully understand the direct link between freedom in general and specifically our freedom to travel."
Business and leisure travel to Europe has not rebounded to pre-September 11 levels, according to Henning Luessman, vice president of sales and marketing for Europcar North America located in Redondo Beach, Calif. "Major events which have an effect on international travel, such as the Gulf War in 1991, usually take at least two years to rebuild travel volumes," says Luessman. "In addition to the effects of September 11, the insecurity in the personal financial areas have not helped in rebuilding confidence in travel to Europe."